1) Work with customers with a predilection to make efficiency investments

2) Document and promote the non-energy benefits of energy efficiency

3) Improve motivational tools and marketing

4) Expand availability of easy-to-use and affordable financing

5) Continue and expand policies that are proven to work

6) Provide new services

7) Take advantage of home and building purchases and refinancing

8) Encourage continuous improvement

9) Work upstream

10) Increase local leadership and community action


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