“Many companies have leaders who begin digital transformation with nebulous notions of a digitised enterprise, but fail to link their planned projects and programmes to business value. Unfortunately, when leaders don’t show how their efforts will create value, they are giving their CFO, CEO and other senior executives little to get excited about. The “cool-factor” might impress the wider workforce, but it’s not going to cut it with the most senior element that hold the keys to the budget you so desperately want to get your hands on.”

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